history:

The concept for Consuelawear™ began in 1976 in Phoenix, Arizona when as a competitive roller dance & speed skater and mom of three I first became aware of the need for affordable, fashionable and comfortable activewear. I had a desire to make both practice and competition skating costumes for my children and I. This led me to use Lycra Spandex fibers in my costumes which were flexible, durable, comfortable and perfect for athletic movement. The vibrant colors and unique prints added a flashy style which got your attention. Being an athlete, I was very aware of the importance of practicality, fit and style. So with my creativity, love of vivid colors and need for comfortable sports costumes - the Consuelawear line of activewear began.

In the 1980's I began designing, manufacturing and marketing my own line of activewear styles for women, men and children as "Body Designs by Consuela" and later "Consuela Activewear". I produced leotards, unitards, shorts, briefs, swimwear, skate skirts, tank tops and capri pants. Through the Dallas Apparel Market, I focused my sales to gyms & boutique stores in the Texas and Kansas markets. I offered forty different styles of activewear that all emphasized fun! The styles combined functionality, vibrant colors and coordinated prints. The collections were fresh and on the cutting-edge of activewear fashion. Up to that point, other activewear on the market was made mostly in solid colors. To shake up the market, I introduced wild prints in all of my clothing design collections.

In 1985, my radical designs caught the eye of internationally distributed SHAPE® Magazine. I had my first animal print leotard featured in their print publication. SHAPE Magazine continued to use my clothing styles in full page advertisements for another four issues. My new "low-back" styles were featured in the March issue (pages 50, 51), April issue (pages 38, 40), June issue (pages Index, 93), July issue (page 22), August issue (pages 42, 43, 44) and our ad in The Fitness Shop. It was a true honor and very rewarding to see my fashion creations viewed by the world. To find-out more information about SHAPE Magazine click or touch HERE or to visit their website click or touch HERE.

In 1986, my clothing was featured on the cover of the Dallas, Texas Park Cities News Paper with a complimentary article about my current collections.

In 1989, I was contacted by Sams/Miller Productions to design, produce and supply 40 costume outfits which were worn by all 6 roller derby teams' cheerleaders on the syndicated TV series ROLLERGAMES for 26 broadcasts. Available in over 80% of U.S. households each Saturday and/or Sunday, ROLLERGAMES combined high-tech action and MTV style musical acts. I received wardrobe visual screen credits as "Cheerleaders Wardrobe Provided By Consuela Activewear". To find-out more information about ROLLERGAMES click or touch HERE.

In the new millennium as "Consuelawear", I appreciate now more than ever the fact that staying in shape is hard work and I support our customer's efforts with dazzling designs that offer functional fit and fresh fashion with an emphasis on fun! Whether you are creating curves at the gym or showing off those curves at the beach; Consuelawear provides untamed, body-hugging and form-flattering activewear in coordinated styles made for movement with any type of activity. Let the fun begin!

Sincerely,

- Consuela
Founder Consuelawear