History
Consuelawear grew from firsthand athletic experience into a standout activewear label known for movement, comfort, and high-voltage print.
The idea for Consuelawear started in Phoenix, Arizona when competitive roller dance and speed skating, motherhood, and a need for stylish, affordable activewear collided. Lycra Spandex became the material of choice because it moved, lasted, and looked alive in motion.
Under Body Designs by Consuela and later Consuela Activewear, the line expanded into leotards, unitards, shorts, swimwear, skate skirts, tank tops, and capri pants. Bold coordinated prints helped shake up a market that was still dominated by solids.
Radical designs and animal prints earned international visibility through SHAPE Magazine features and advertisements. The low-back styles, in particular, helped define the label’s fashion-forward image.
The brand appeared on the cover of the Dallas Park Cities newspaper, adding hometown press to growing market visibility.
Consuelawear designed and supplied cheerleader costumes for RollerGames, bringing MTV-style athletic glamour to televised audiences across the United States.
The pieces remain body-conscious, energetic, and fun. The story still lands because the designs were never shy to begin with.